Gen Z, AI & The Future of Property – with YouGov’s Will Ullstein

New Podcast Episode: Gen Z, AI & The Future of Property – A Conversation with YouGov’s Will Ullstein

This week on the Voice of the Agent podcast, we’re joined by someone who quite literally knows what the nation is thinking: Will Ullstein, UK CEO of YouGov.

If you were at the Voice of the Agent Conference, you’ll remember Will’s sweeping (and slightly unsettling) tour of how the next generation is reshaping the world faster than most industries can keep up. In this episode, we dig into that shift, what YouGov’s data is already revealing about tomorrow’s consumers, and why estate and letting agents need to prepare for a very different type of customer.

We also get into how YouGov’s enormous data engine actually works, why “gut instinct” is getting more dangerous for businesses, and how even a single question can unlock a 360° picture of your ideal client.

It’s sharp, human, funny in places, and full of those “oh wow” moments that only proper data can deliver.

The episode is now live,  tap below to watch or listen, and don’t forget to subscribe on

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