The property industry has never been short of opinion. What it’s often been short of is evidence.
That’s why the Voice of the Agent exists. Not to add more noise, but to give estate and letting agents a genuine voice - grounded in data, shared experience and what’s actually happening on the ground.
As we head into 2026, Voice of the Agent is entering its most ambitious phase yet. Not just another report, or another conference, but a shift in how insight is gathered, shared and used across the industry.
If 2024 was about establishing Voice of the Agent, 2025 was about momentum.
Over the course of the year, the report evolved into a multi-part programme, exploring far more than just market conditions. Confidence, fees, marketing behaviour, consumer perception, technology adoption, AI, and the realities of running a modern agency all came under the microscope.
The findings didn’t sit quietly in a PDF. They were picked up by the trade press, debated on podcasts, shared across social media and - most importantly - used by agents to benchmark their own businesses against the wider market.
That momentum culminated in the Voice of the Agent Conference 2025, which brought the data to life. What could easily have been “just another industry event” became something else entirely: a day rooted in evidence, honest conversation and practical insight. The response made one thing clear: agents want more than opinion pieces and hot takes. They want substance.
One of the clearest lessons from 2025 was that annual insight is no longer enough.
Markets move quickly. Sentiment shifts faster. Decisions are being made in real time, yet much of the industry still relies on data that’s already out of date by the time it’s published.
That’s why 2026 marks a fundamental change for Voice of the Agent. From January onwards, the programme will move to monthly reporting.
This isn’t about producing more charts or more commentary. It’s about creating a live pulse of the industry - tracking confidence as it rises and falls, spotting trends earlier, and understanding how sales, lettings and marketing realities are changing month by month.
Instead of a single snapshot, Voice of the Agent becomes an ongoing conversation.
Voice of the Agent only works because agents take part.
The insight comes directly from businesses operating on the ground - independents and corporates, sales-focused and lettings-led, urban and rural, high value and high volume. That breadth is what gives the data its credibility.
Moving to monthly reporting makes participation even more important. A live pulse only works if enough people contribute to it. The more representative the responses, the more useful the insight becomes for everyone.
Data matters. But it matters even more when it’s discussed, challenged and applied.
That’s why plans are already in motion for the Voice of the Agent Conference 2026, returning in November.
With a full year of monthly insight behind it, the 2026 conference will be able to do something the industry rarely manages: look back on twelve months of evidence, spot genuine patterns, and have more informed conversations about what comes next.
The aim isn’t to tell agents what to think, but to give them a stronger foundation on which to make decisions in their own businesses.
Voice of the Agent has always been a shared project. Its value grows with every response, every debate and every challenge to the data.
January’s survey marks the starting point for the 2026 programme, focusing on sales and lettings and setting the benchmark for the year ahead.
If you want better insight, a clearer picture of where the industry is heading, and if you want that picture to reflect your reality (not just everyone else’s) this is where it starts.